Bone Dry Wines

Working closely with the Bone Dry team, I’ve helped bring the brand’s bold, playful and premium world to life across campaign creative, product launches, social content and digital assets.

From art direction and image creation through to packaging mock-ups, launch concepts and always-on social, the work has focused on making Bone Dry instantly recognisable: unapologetically pink, fashion-led, witty and built for standout moments. Recent projects have included the introduction of new low-sugar wine and RTD products, seasonal campaigns, event activations, merchandising and high-impact product imagery designed to feel as at home on a shelf as it does in a social feed.

The result is a growing visual ecosystem that gives Bone Dry a distinctive voice in a crowded category—turning a functional wine proposition into a lifestyle brand people want to be part of.