ECNTL

This branding project for ECNTL, an athletic wear brand, delivers a bold and motivating visual identity centered around high-performance culture. The dynamic logo, striking typography, and punchy slogans like "Shape Your Future" and "Raise Your Game" reflect strength and ambition. The identity is unified across apparel, digital platforms, and social media, with consistent use of black-and-white paired with a mint accent to inject freshness and energy. The inclusion of product capsules like “Run Club” and “Coffee & Barbells” adds lifestyle appeal, while the global dominance motif positions the brand with an aspirational edge. Overall, it’s a cohesive, powerful brand built to inspire movement and commitment.